Privacy Policy

LAST UPDATED JULY 18, 2021

This Privacy Policy applies to information collected by Mauve, Inc. (“MAUVE,” “we,” “our” or “us”) in connection with the products and services that MAUVE offers. This includes information collected online through our websites, branded pages on third party platforms (i.e, social networking services), and through our direct marketing campaigns or other online communications, as well as offline through our Member Services Team, events, and mobile messaging services (collectively, “MAUVE Services”).

This Privacy Policy explains what information may be collected through the MAUVE Services, how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and business activities. By using the MAUVE Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.If you do not, please do not use the MAUVE Services.

This Privacy Policy is hereby incorporated into and forms part of the terms and conditions of use of the MAUVE Services.

1. INFORMATION COLLECTION

Information You Provide To Us

When you use the MAUVE Services, we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, sign up for a membership or subscription, use certain features, access, upload or download content, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request customer support, or otherwise communicate with us.

We (or our service providers or business partners) may collect information that relates to you, including personal information, such as your name, e-mail address, telephone number, phone number, mailing address, date of birth, gender, and demographic information.

Information You Provide When You Participate in an Online Survey or Other Research. We may also collect information you provide us in connection with participating in an online survey or as a research panel participant. This may include, but may not be limited to, information about your shopping habits, lifestyle preferences, interests and hobbies, health, physical or behavioral characteristics, or other demographic information, as well as photos, videos, and other user-generated content.

Payment Information You Provide When You Make a Purchase. If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose. In order to facilitate your order transactions, we collect and store your credit card expiration date and the last four digits of your credit card number, but no other financial information.

Information You Provide about a Third Party. You may decide to provide us with another person's information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people. Local law may require you to seek the consent of your contacts to provide their personal information to MAUVE (or in connection with using the MAUVE Services), which may in turn use that information in accordance with the terms of this Privacy Policy. Where required by law, we will obtain the required consent from the person whose information you provided to us.

Information You Provide Through Social Media. You may also be given the option to link to your Facebook or other social media accounts through the MAUVE Services. When you do, we may automatically receive certain information from you based upon your privacy settings on those sites. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data, such as from social media and online activity.

Information Collected Automatically Whenever you visit or interact with the MAUVE Services, MAUVE, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:

Usage Information: We may use cookies, web beacons, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables MAUVE to improve the MAUVE Services and provide you with more relevant content and advertising offered by MAUVE, or through or linked from the MAUVE Services.

For example, we may automatically or passively collect certain non-personal information from you, including your browser type, mobile device manufacturer, mobile carrier, phone number, operating system, activations, content, products or services you purchase or access, the page served and the preceding page views or websites visited, any mobile device activity and configurations, and email client. We may also automatically collect information about your use of the MAUVE Services, including the date and time you visit the MAUVE Services, use or click through to any of the MAUVE Services, the areas or pages of the MAUVE Services that you visit, the amount of time you spend viewing or using the MAUVE Services, the number of times you return to the MAUVE Services, other click-stream or site usage data, emails that you open, forward or click-through to our MAUVE Services, and other sites that you may visit.

Device Information: We may automatically collect your IP address or other unique identifier (“DeviceIdentifier”) for the computer, mobile device, tablet or other device (collectively, “Device”) you use to access the MAUVE Services, including the hardware model and mobile network information. We may use a Device Identifier to, among other things, provide the MAUVE Services, help diagnose problems with our servers, analyze trends, track users’ web page, email and mobile application movements/activities, help identify or gather broad demographic information for aggregate use, and retarget online and mobile advertisements to you across computers or devices you may use.

Geolocation Information: We may collect information about the location of your Device when you access or use the MAUVE Services. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.

Third Party Service Providers. We may use third party service providers to support the MAUVE Services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.

Third Party Analytic Technologies. We may use third parties’ analytics and tracking tools, such as Google Analytics, Adobe Marketing Cloud, Facebook Custom Audience and others, to help us track, segment and analyze usage of the MAUVE Services, and to help us or those third parties serve more targeted advertising to you on the MAUVE Services and across the Internet. These tools may use technology such as cookies, web beacons, pixel tags, log files, Flash cookies, or other technologies to collect and store non-personal information. They may also combine information they collect from your interaction with the MAUVE Services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

Information Received from Other Third Parties Information Received from Other Third Parties We may obtain information about you from other trusted third party sources to update or supplement the information that you provide or that we collect automatically. This includes, for example, information from public databases or data aggregators that may include your demographic information, media consumption, previous purchases, shopping habits, loyalty program information or lifestyle preferences. We may also receive information about you from our partners and service providers, (including, for example, business partners, analytics vendors, advertising networks and search information providers).
We may use this information to help us maintain the accuracy of the information we collect, personalize your experience with the MAUVE Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, to measure ad quality and responses, andfor internal business analysis or other business purposes.

Combination of Information We may combine the information we receive from you and about you, including information you provide to us and information we automatically collect through the MAUVE Services, as well as information collected across other computers or devices that you may use, from other online or offline sources, and from third party sources. This combined information may be used in any manner detailed in this Privacy Policy.

2. HOW WE USE THE INFORMATION COLLECTED

We may use the information about you for a variety of business purposes, including for example:

For Customer Service and Transactional Purposes, such as to:

respond to your questions or requests and provide customer service;
manage your account and registration;
troubleshoot issues, bugs or defects related to your account or activities;
provide you with access to certain features of our services;
validate, confirm, verify, deliver, and track your order (including to arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone), and send you related information, coupons, products or samples;
verify your identity or communicate with you about your activities with respect to the Services we provide;
use and disclose your credit, debit or payment card or other financial information only to process payments and prevent fraud;
contact you with regard to your use of our Services and, in our discretion, changes to any Mauve policy;
develop new products or services and to enhance current products and services;
protect the security or integrity of the Mauve Services and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and
for other purposes as disclosed at the time you provide your personal information or otherwise with your consent.

For Advertising Customization and Analytics Purposes, such as to:

perform market research, understand the effectiveness of our competition or promotions and Mauve Services analytics and operations;
personalize and improve the Mauve Services and our products, services, offers and advertising made available on or outside the Mauve Services (including on other sites/ applications that you visit). For example, we may provide personalized or localized content, recommendations, features, and provide content or features that match your interests and preferences;
provide you with customized content, advertisements, offers and promotions offered by Mauve or on behalf of our partners and affiliates, and provide news and other information we think will be of interest to you on the Mauve Services, in emails and across third-party websites;
link or combine with information we receive from others to help understand your needs, use for interest-based or targeted advertising or re-targeting on your computers or other devices, and to provide you with better service; and
communicate with you, either directly or through one of our partners (e.g., through Facebook Custom Audience, Google Customer Match, Twitter Match, etc.) for Mauve marketing and promotional purposes via emails, notifications, or other messages, consistent with any permissions you may have communicated to us.

3. SHARING OF INFORMATION

The information collected or generated through your use of the services we provide may be shared by you or by us as described below.

Sharing of Information by You

The Mauve Services offer many ways to find, enjoy, and share content. Your activity in connection with the Mauve Services, such as filling out surveys, reviewing and rating products, inquiring about or purchasing products, participation in online communities, “liking” or “sharing” Mauve content to your social media accounts or pages or otherwise interacting with the Mauveservices, may be visible to other users of the Mauveservices and in some cases, publicly available.

Sharing of Information by Us

We may share the information collected from or about you in the following ways:

With Our Affiliates. We may share your information with our subsidiaries and affiliated companies for internal reasons, primarily for business and operational purposes.

Third Party Service Providers. We may share your information with third party service providers that provide business, professional or technical support functions on our behalf. This includes, but may not be limited to, service providers that host or operate the Mauveservices; payment processors; analyze data; provide customer service; postal or delivery services, and sponsors or other third parties that participate in or administer any promotions.

Other Third Parties Your information may also be shared with our sponsors, partners, advertisers, advertising networks, advertising servers, and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information. Your information may also be shared with third parties we identify at the time you provide your personal information or otherwise with your consent.

Business Transfers. In the event that another entity acquires us or all or substantially all of our assets, or assets related to the DSC Services, your information may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties. Finally, information described in this paragraph may also be disclosed for due diligence purposes in connection with any proposed transaction of the sorts described in this paragraph.

Legal Disclosures; Safety. Mauve may transfer and disclose your information to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Service or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, users of the Mauveservices, Mauve, or the public.

Aggregate or Anonymous Non-Personal Information. We may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

4. YOUR CHOICES AND OPT-OUT

Certain parts of the Mauve Services require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features through the Mauve Services or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.

We, or other parties we do business with, may place or recognize unique cookies or other technologies on your browser when you visit the Mauve Services to collect information about your use of the Mauve Services and your other online activities over time and across different websites and apps, and may use that information to serve interest-based advertisements to you as you browse the Internet. Please note that even if you opt-out, you may still receive advertisements from DSC that are not customized based on your Usage Information. To learn how to manage privacy and storage settings for Flash cookies, please visit https://www.adobe.com/support/documentation/en/flashplayer/help/settings_manager.html.

Access and Updates to Your Information:

If you wish to verify, correct, or update any of your personal information, you may visit your Account Page or contact us at the address or e-mail in the Contact Us section below.

Unsubscribing from Communications by Us:

We provide our customers with the opportunity to update their information or opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may send us an e-mailat members@mymauve.com

5. SECURITY OF YOUR INFORMATION

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

6. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time and any changes we may make will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the Mauveservices. If we make material changes to this policy, we will provide appropriate notice to you, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you.

7. CONTACT US

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Attn: Member Services/Privacy Officer
Address: P.O Box 780577 Orlando, FL 32878
Re: MAUVE PRIVACY POLICY
E-Mail: members@mymauve.com